CHELSEA FC - Opiyo Digital
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CHELSEA FC

search engine optimisation
new-chelsea-homes-shirt

the challenge.

Prior to the 2010/11 Chelsea FC Kit Launch, chelseafc.com did not rank within the top 5 pages in search engine results for ‘chelsea shirt’ and ‘chelsea kit’ related terms. As a result, chelseafc.com received a limited number of visits per month, from search engines for these terms.

Improving the visibility of Chelsea FC content, in search results, would be key to driving web traffic and revenue during the up coming kit launch promotion.



what we did.

Having initially identified the opportunity, a SEO strategy was created, combining content creation, on page optimisation, removal of technical barriers & link building – which helped to significantly increase the visibility and volume of Chelseafc.com content.

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the results.

Having initially identified the opportunity, a SEO strategy was created, combining content creation, on page optimisation & link building – which helped to significantly increase the visibility of Chelseafc.com content.

14000%

growth in

visits from 'chelsea kit' Google searches

35%

click-through rate

to purchase kit from landing page



“Opiyo helped us to plan and implement a number of successful traffic-driving initiatives – leading to strong uplifts in online revenue.”


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