Harbour Render Systems - Opiyo Digital
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Harbour Render Systems

Google Ads & Website Re-design
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the challenge.

Harbour Render Systems are a leading UK contractor – specialising in render and facade installations. Whilst growing y-o-y and establishing an excellent reputation amongst commercial clients such as Bovis Homes, Crest Nicholson, Redrow Homes, HRS looked to grow their domestic & small works division across the South of England.

Improving the company’s visibility in Google for render focussed searches whilst updating the website to reflect Harbour Render Systems’ reputation and array of services would be integral to their growth strategy.

what we did.

The first phase of work focussed on improving the website design, functionality and content. Opiyo worked with HRS to restructure their website, creating a design which would incorporate both the domestic and commercial services offered, making no compromises on either side.

Once this was complete, we focussed on paid search to deliver high quality traffic in various geographical areas across The UK, through a number of Google ad campaigns, whilst also improving SEO for medium-long term organic search benefits.

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the results.

Within the first 3 months of establishing the pay per click Google AdWords campaigns, including much optimisation of the various campaigns, HRS had quoted for over £160,000 worth of work, directly from the Google AdWords campaign, with advertising spend at under 1% of the potential project revenue value.

10700%

potential return on investment from jobs quoted for

on Google ad spend

31%

Of users

visit the enquiry page, following a click from Google

“Opiyo have helped to drive our domestic growth strategy online, achieving remarkable, instant results, brining in regular, high quality enquiries at a very affordable cost per lead.”

Harbour Render Systems Ltd Logo 2014 Vectors