National Shower Spares

digital strategy, web design, paid & organic search

the challenge.

National Shower Spares are the UK’s leading supplier of shower spares, established for over 15 years and part of The Travis Perkins Group.


With impressive online sales, National Shower Spares engaged Opiyo to help them to grow the online business further through a strategic approach – whilst providing a new reporting framework.


After an initial website and digital marketing audit, it was clear that the major challenges were improving search engine rankings, profitability of paid search campaigns and helping NSS improve customer journeys and conversion rates.



what we did.

Following extensive research and analysis of web performance, Opiyo created a digital strategy for NSS which has seen significant increases in traffic and revenue through improved search engine optimisation and improvements to their paid search activity – whilst overseeing the re-design of the website, with a focus on improving usability.


Opiyo continue to work with National Shower Spares, as their digital partner – managing and optimising paid search campaigns, working with their internal team on a natural search strategy, whilst helping them to implement and evolve their overall digital strategy.




After working as National Shower Spares’ digital partner for over 2 years, online sales have grown by 209%. NSS continue to engage opiyo – achieving £25 in revenue for every £1 spent on online advertising.


growth in

online revenue


return on investment

on digital marketing spend

“What we appreciated most about working with Opiyo was their ability to cut through the predictable politics of a project, keep everyone happy, and deliver the expected results and then some. I would have no hesitation in recommending the services of Opiyo and I am confident that they will deliver fantastic results for whoever they work with.”