the challenge.
Virgin Limited Edition is Sir Richard Branson’s collection of luxury retreats, consisting of a private island, mountain retreat, game reserve, catamaran, lodge, tented camp, vineyard, restaurant, and a private members club.
Opiyo were challenged with driving enquiries and bookings, with a strong focus on return on investment and cost per lead, through paid search campaigns – text ads, display ads, re-marketing and video ads.